Expedia promotions help increase bookings
We decided to work with Expedia in April 2016, following an influx of inbound tourism into the market. The contracting process was simple; just confirm online, and fill in details of room types and rate plans, then Expedia created those on our behalf. After we were set up, we loaded rates and inventory through our channel manager, and our hotel went live. By choosing the Expedia Collect business model, we reduced the risk of no-show bookings.
After utilizing campaigns on Expedia PartnerCentral, a platform offering a variety of property management tools for hoteliers, our bookings grew dramatically. We saw a great response after setting up Members-Only Deals. These promotions help to make our property more attractive to Expedia members, by offering exclusive benefits and Reward points, and this helped us to drive more bookings. Compared with domestic OTAs, we find that bookings from Expedia have longer booking windows. 40% of our bookings now have a booking window of more than 30 days.
Now our hotel is live, Expedia’s support team are still always on hand to help update room types, rate plans, and promotions.
TAGS: APAC, Increased Bookings, Visibility, Promotions, Booking Window