25 minute read

The hospitality business is a people business. Those who work in the industry do so because they enjoy engaging with guests and building face-to-face relationships. Creating memorable experiences will always be essential to operating a thriving hotel.

But increased competition, rising costs and heightened regulation have made guarding your profitability and finding opportunities for revenue growth equally important. Today you need to understand which travelers you want to attract and adjust your pricing to match demand.

As successfully managing your hotel becomes increasing complex, we realize there are still only 24 hours in the day. That’s why we’ve created this guide—it’s filled with the information you need to build a hotel revenue strategy that’s right for your business, so you can spend more worry-free time with guests.

What is hotel revenue management?

Market segmentation

Hotel demand forecasting

Inventory management

Hotel performance metrics

How to implement dynamic pricing

Account reconciliation and payments

Conclusion

Next Steps